000 11050nam a2200541 i 4500
001 8434159
003 IEEE
005 20230927112400.0
006 m o d
007 cr |n|||||||||
008 180817s2013 maua ob 001 eng d
010 _z 2012051127 (print)
020 _a9781119456131
_qelectronic
020 _z9780470416891
_qprint
020 _z9781118456934
_qpaper
020 _z1118456939
_qpaperback
024 7 _a10.1002/9781119456131
_2doi
035 _a(CaBNVSL)mat08434159
035 _a(IDAMS)0b000064884fe685
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
082 0 0 _a658.4/08
100 1 _aLundgren, Regina E.,
_d1959-
245 1 0 _aRisk communication :
_ba handbook for communicating environmental, safety, and health risks /
_cRegina E. Lundgren, Andrea H. McMakin.
250 _aFifth edition.
264 1 _aHoboken, New Jersey :
_bIEEE Press :
_bWiley,
_c[2013]
264 2 _a[Piscataqay, New Jersey] :
_bIEEE Xplore,
_c[2018]
300 _a1 PDF (xxi, 393 pages) :
_billustrations.
336 _atext
_2rdacontent
337 _aelectronic
_2isbdmedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aList of Figures XVII -- List of Tables XIX -- Preface XXI -- About the Authors XXIII -- 1 INTRODUCTION 1 -- To Begin 2 -- The Risk Communication Process 6 -- Audiences, Situations, and Purposes 8 -- References 8 -- PART I UNDERSTANDING RISK COMMUNICATION -- 2 APPROACHES TO COMMUNICATING RISK 11 -- Cross-Cutting Risk Communication Approaches 12 -- Care Communication Approaches 20 -- Consensus Communication Approach 23 -- Crisis Communication Approaches 24 -- Summary 26 -- References 26 -- Additional Resources 28 -- 3 LAWS THAT MANDATE RISK COMMUNICATION 29 -- Comprehensive Environmental Response, Compensation, and Liability Act 30 -- Emergency Planning and Community Right-to-Know Act 31 -- Executive Order 12898, Environmental Justice in Minority Populations and Low-Income Populations 34 -- Executive Order 13045, Reduce Environmental Health and Safety Risks to Children 34 -- Food and Drug Administration Regulations on Prescription Drug Communication 35 -- National Environmental Policy Act 35 -- Natural Resource Damage Assessment 36 -- Occupational Safety and Health Act 37 -- Resource Conservation and Recovery Act 39 -- Risk Management Plan Rule 39 -- Privacy Rule 39 -- Other Government Inducements 40 -- Summary 42 -- References 42 -- Additional Resources 43 -- 4 CONSTRAINTS TO EFFECTIVE RISK COMMUNICATION 45 -- Constraints on the Communicator 45 -- Constraints from the Audience 55 -- Constraints for Both Communicator and Audience 63 -- Summary 65 -- References 65 -- Additional Resources 67 -- 5 ETHICAL ISSUES 69 -- Social Ethics 70 -- Organizational Ethics 77 -- Personal Ethics 82 -- Summary 85 -- References 85 -- Additional Resources 86 -- 6 PRINCIPLES OF RISK COMMUNICATION 89 -- Principles of Process 90 -- Principles of Presentation 95 -- Principles for Comparing Risks 100 -- Summary 104 -- References 104 -- Additional Resources 105 -- PART II PLANNING THE RISK COMMUNICATION EFFORT -- 7 DETERMINE PURPOSE AND OBJECTIVES 109 -- Factors That Influence Purpose and Objectives 110.
505 8 _aReference 114 -- Additional Resources 115 -- 8 ANALYZE YOUR AUDIENCE 117 -- Begin with Purpose and Objectives 118 -- Choose a Level of Analysis 119 -- Determine Key Audience Characteristics 122 -- Determine How to Find Audience Analysis Information 125 -- Incorporate Audience Analysis Information into Risk Communication Efforts 129 -- References 132 -- Additional Resources 133 -- 9 DEVELOP YOUR MESSAGE 135 -- Common Pitfalls 136 -- Information People Want 139 -- Mental Models 141 -- Message Mapping and Message Development Templates 144 -- Health Risk Communication 144 -- Crisis Communication 147 -- References 150 -- Additional Resource 151 -- 10 DETERMINE THE APPROPRIATE METHODS 153 -- Information Materials 153 -- Visual Representation of Risk 155 -- Face-to-Face Communication 156 -- The News Media 158 -- Stakeholder Participation 160 -- Technology-Assisted Communication 162 -- Social Media 163 -- Partnerships 164 -- Additional Resources 166 -- 11 SET A SCHEDULE 167 -- Legal Requirements 167 -- Organizational Requirements 168 -- The Scientific Process 169 -- Ongoing Activities 169 -- Audience Needs 170 -- Reference 172 -- 12 DEVELOP A COMMUNICATION PLAN 173 -- What to Include in a Communication Plan 174 -- Developing Risk Communication Strategies 177 -- References 183 -- Additional Resources 184 -- PART III PUTTING RISK COMMUNICATION INTO ACTION -- 13 INFORMATION MATERIALS 187 -- Constructing Information Materials 187 -- Guidelines for Specific Types of Information Materials 195 -- References 202 -- Additional Resources 202 -- 14 VISUAL REPRESENTATIONS OF RISKS 203 -- Design Visuals for Specific Audiences and Uses 205 -- Match the Visual Portrayal to the Information to Be Conveyed 207 -- Pretest Graphics with Those Who Will Use Them 209 -- Using Visuals to Personalize Risk Information 213 -- Comparing Risks in Visual Formats 213 -- Static versus Interactive Visuals 216 -- Depicting Probability and Uncertainty 218 -- Warning Labels 227 -- Consider Using Action Levels 230.
505 8 _aEthical Portrayal of Risk Information 232 -- Using Visual Information in Group Decision Making 235 -- References 236 -- Additional Resources 239 -- 15 FACE-TO-FACE COMMUNICATION 241 -- Constructing Face-to-Face Messages 242 -- Guidelines for Specific Types of Face-to-Face Communication 247 -- References 258 -- Additional Resource 258 -- 16 NEWS MEDIA 259 -- The Roles of the News Media in Risk Communication 260 -- Understanding Cultural Differences 263 -- Guidelines for Interacting with the News Media 266 -- Getting the Word Out 275 -- Dealing with Fake News 279 -- References 281 -- Additional Resources 283 -- 17 STAKEHOLDER PARTICIPATION 285 -- Requirements for Stakeholder Participation 286 -- Guidelines for Specific Types of Stakeholder Participation Activities 290 -- References 311 -- Additional Resources 312 -- 18 TECHNOLOGY-ASSISTED COMMUNICATION 315 -- Choosing Technology-Based Applications 316 -- Workplace Risk Communication 317 -- Web-Delivered and Stand-Alone Multimedia Programs 322 -- Traditional Electronic Forums 327 -- Interactive Multimedia Programs in Public Places 328 -- Technology in Care Communication 331 -- Technology in Consensus Communication 332 -- Technology in Crisis Communication 336 -- References 343 -- Additional Resources 345 -- 19 SOCIAL MEDIA 347 -- General Principles on Participating in Social Media to Communicate Risk 348 -- Sharing Content via Social Media 354 -- Engaging with Stakeholders 355 -- Monitoring Changes in Perception via Social Media 356 -- Guidelines for Specific Types of Social Media 358 -- Evaluating Social Media Effectiveness 362 -- Dealing with Fake News 364 -- References 367 -- Additional Resources 369 -- 20 PARTNERSHIPS 371 -- Categories of Partnerships 372 -- General Principles for Working in Partnership 374 -- Working with Influencers 378 -- Evaluating and Ending Partnerships 381 -- References 383 -- Additional Resources 384 -- PART IV EVALUATING RISK COMMUNICATION EFFORTS -- 21 EVALUATION OF RISK COMMUNICATION EFFORTS 387.
505 8 _aWhy Evaluate Risk Communication Efforts? 387 -- The Meaning of Success 388 -- Types of Evaluations 391 -- Conducting the Evaluation 393 -- References 397 -- Additional Resources 398 -- PART V SPECIAL CASES IN RISK COMMUNICATION -- 22 EMERGENCY RISK COMMUNICATION 401 -- Understanding Emergency Risk Communication 402 -- Planning for the Unexpected 409 -- Communicating During an Emergency 436 -- Communicating After an Emergency 448 -- References 452 -- Additional Resources 456 -- 23 INTERNATIONAL RISK COMMUNICATION 457 -- Recognize the Similarities 458 -- Account for Cultural Differences 459 -- Look for “Your” Risk in Other Countries 461 -- Plan for Cross-Country Communication 463 -- References 466 -- Additional Resources 468 -- 24 PUBLIC HEALTH CAMPAIGNS 471 -- Understand Your Goals 472 -- Use Research to Design Campaigns 473 -- Use Multiple Methods to Reach People 474 -- When Things Go Wrong 479 -- Evaluate Success 481 -- References 485 -- Additional Resources 486 -- RESOURCES 489 -- General Risk Communication Resources 489 -- Environmental Risk Communication Resources 491 -- Safety Risk Communication Resources 491 -- Health Risk Communication Resources 492 -- Care Communication Resources 493 -- Consensus Communication Resources 493 -- Crisis Communication Resources 494 -- GLOSSARY 497 -- INDEX 501.
506 _aRestricted to subscribers or individual electronic text purchasers.
520 _aThe essential handbook for effectively communicating environmental, safety, and health risks, fully revised and updated. Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: . Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications. Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more. Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.
530 _aAlso available in print.
538 _aMode of access: World Wide Web
588 _aDescription based on PDF viewed 08/17/2018.
650 0 _aRisk communication
_vHandbooks, manuals, etc.
655 0 _aElectronic books.
700 1 _aMcMakin, Andrea H.,
_d1957-
710 2 _aIEEE Xplore (Online Service),
_edistributor.
710 2 _aWiley,
_epublisher.
856 4 2 _3Abstract with links to resource
_uhttps://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8434159
999 _c40838
_d40838