Multivariate methods for market and survey research/ 
edited by Jagdish N. Sheth. 
 - Chicago ;  American Marketing Association,  c1977. 
 - ix, 388 p. ;  24 cm. 
<br/><br/> "An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association."  Includes index. 
<br/><br/>Bibliography: p. 339-378. 
<br/><br/><label>ISBN: </label>0877570817 :  $12.95 
<br/><br/><label>LCCN: </label>76039893 //r91 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research---Statistical methods.<br/>Multivariate analysis.
<br/><br/><label>Dewey Class. No.: </label>519  / M961