Multivariate methods for market and survey research/
Multivariate methods for market and survey research/
edited by Jagdish N. Sheth.
- Chicago ; American Marketing Association, c1977.
- ix, 388 p. ; 24 cm.
"An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association." Includes index.
Bibliography: p. 339-378.
0877570817 : $12.95
76039893 //r91
Marketing research---Statistical methods.
Multivariate analysis.
519 / M961
"An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association." Includes index.
Bibliography: p. 339-378.
0877570817 : $12.95
76039893 //r91
Marketing research---Statistical methods.
Multivariate analysis.
519 / M961